Case Study
King Price Insurance
How King Price Grew Lead Generation by 14% with Hellopeter
King Price Insurance turned their Hellopeter reviews into a measurable lead generation engine, achieving a 14% increase in quote requests in 90 days.
The Challenge
King Price was receiving hundreds of Hellopeter reviews monthly but had no systematic approach to managing them. Responses were inconsistent, there were no SLAs, and the team could not measure the impact on leads or sentiment.
The Solution
Hellopeter implemented a structured reputation management programme: 24-hour response SLAs, brand-voice templates, WhatsApp review collection for post-claims customers, and Trust Index tracking with monthly reporting.
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The Challenge: Volume Without Visibility
King Price Insurance had a reputation management problem most businesses would envy: they were receiving hundreds of Hellopeter reviews every month. But volume without structure meant lost opportunities. The customer service team was manually tracking reviews across spreadsheets, response times were inconsistent, and there was no way to measure improvement over time.
The marketing team knew that their Hellopeter profile was generating significant search impressions. Potential customers were landing on the profile page and making decisions based on what they found. But without a systematic approach to reviews, the profile was not working as hard as it could.
The volume was there. The system to leverage it was not. Reviews were being replied to sporadically, with no measurement of impact on customer sentiment or lead generation.
The Solution: Systematic Review Management
King Price partnered with Hellopeter to implement a structured reputation management programme. The first step was establishing clear SLAs for review responses: all reviews to receive a reply within 24 hours, with escalation paths for 1-star reviews within 4 hours. The team was trained on the Hellopeter Business Dashboard and given response templates tailored to their brand voice.
WhatsApp review collection was activated for post-claims customers, the highest-value segment for insurance credibility. Every settled claim triggered an automated WhatsApp message inviting the customer to share their experience. This single change drove 3x more reviews per month within 60 days.
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Results After 90 Days
The results exceeded King Price's projections. Lead generation, tracked via Hellopeter profile click-throughs to the quote engine, grew by 14% in the first 90 days. Trust Index score improved from 6.8 to 8.2. Response rate reached 94%, placing King Price in the top 5% of insurance companies on the platform.
Measured as click-throughs from the Hellopeter profile page to the King Price quote engine, compared to the 90-day period before the programme.
| Feature | Hellopeter | Google Reviews |
|---|---|---|
| Monthly review volume | 1,400+ (post-programme) | N/A |
| Response rate | 94% | N/A |
| Avg response time | Under 4 hours | N/A |
| Trust Index score | 8.2 / 10 | N/A |
| Profile-to-quote click-through | +14% YoY | N/A |
| Platform ranking (insurance) | Top 5% | N/A |
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The Flywheel Effect
What King Price discovered was a compounding dynamic: more reviews led to a higher Trust Index, which drove more profile visits from Google, which generated more leads, which produced more customers, which produced more reviews. The flywheel was self-sustaining within 120 days of the programme launch.
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We always knew Hellopeter was important. What we did not realise was how much money we were leaving on the table by not treating it as a lead generation channel. The 14% increase in leads paid for the entire programme in the first month.
Implementation Timeline
- 1
Audit existing profile
Week 1Review current review volume, response rate, and Trust Index score. Identify response gaps and sentiment patterns.
- 2
Set SLAs and escalation paths
Week 2Define 24-hour standard response SLA and 4-hour escalation for 1-star reviews. Train customer service team.
- 3
Activate WhatsApp review collection
Week 3Integrate WhatsApp collection for post-claims touchpoints. Configure automated invitation messages.
- 4
Deploy response templates
Week 3–4Build library of brand-voice response templates covering claims, billing, service, and compliments.
- 5
Measure and optimise
OngoingMonthly Trust Index review, response rate tracking, and profile click-through measurement via UTM parameters.
Features Used
Business Dashboard
Centralised view of all reviews, response rate, and Trust Index score.
WhatsApp Review Collection
Automated review invitations via WhatsApp for post-claims customers.
Response Templates
Brand-voice template library for consistent, fast replies across all review types.
Trust Index Tracking
Monthly Trust Index reports showing improvement over time and category ranking.
Competitor Benchmarking
Side-by-side comparison of Trust Index, response rate, and review volume vs insurance category.
Social Proof Widgets
Embeddable Hellopeter review badge for King Price quote pages and email signatures.
Transformation Snapshot
| Metric | Before | After |
|---|---|---|
| Monthly review volume | 480 | 1,400+ |
| Response rate | 38% | 94% |
| Avg response time | 72+ hours | Under 4 hours |
| Trust Index score | 6.8 | 8.2 |
| Profile-to-quote leads | Baseline | +14% |
| Platform ranking (insurance) | Top 40% | Top 5% |
Frequently Asked Questions
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