About Hellopeter
For 25 years we've held South African businesses accountable
Hellopeter started in 2000 as a complaints platform. Today it's South Africa's largest review platform, trusted by 3 million consumers and 106,000 businesses across every major industry.
Consumers
Verified reviews
Businesses
Annual Google impressions
Our story
25 years in one paragraph
Hellopeter was founded in 2000 as a complaints platform. A place for South African consumers to share service experiences and hold businesses accountable. 25 years later, the idea hasn't changed. The scale has. 3 million consumers. 4 million reviews. 106,000 businesses. Built specifically for how South Africans buy.
How we operate
We publish the complaints. Even about our customers.
Half the reviews on Hellopeter are negative. Most are about the businesses that pay us. We publish every one, and we always will.
Because perfection isn't credible. Research from Northwestern University's Spiegel Research Center found that purchase likelihood peaks between 4.0 and 4.7 stars, and declines as ratings approach 5.0. A perfect rating doesn't build trust. It raises doubt.
The businesses that win on Hellopeter aren't the ones with no complaints. They're the ones who respond when things go wrong. 69% of reviews on our platform get a business reply, because the companies that thrive here don't run from hard conversations. They hold them in public.
Local-first
Built for South Africa. Not imported.
Global review platforms treat South Africa like an outpost. We treat it like home.
That's why 50% of reviews come through WhatsApp, the channel South Africans actually use. It's why our AI scores businesses on what matters in their industry, not generic metrics. Insurance on Claims Handling. ISPs on Speed. Retail on Delivery. It's why our pricing is in Rand, our team is in South Africa, and our roadmap is driven by what SA businesses need, not what Silicon Valley thinks they should want.
Trusted by
The businesses shaping South Africa
From banks and insurers to retailers and telcos, South Africa's most respected brands use Hellopeter to manage their reputation. Three of them turned reviews into growth.
Your customers are already reviewing you. Start managing what they say.
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