Meet the authors

Alon Rom is the CEO of Hellopeter, South Africa's largest independent consumer review platform. Hellopeter has published over 4 million reviews across 106,000 businesses and serves 3 million registered users, holding the most comprehensive record of consumer experience in the country. Under Alon's leadership, the platform is expanding from a consumer voice into a business intelligence tool that helps South African companies turn customer feedback into measurable reputation and revenue outcomes.

The Hellopeter content and research team publishes guides, case studies, and industry reports built on verified South African consumer data.